Alan’s 30-year career began at Saatchi & Saatchi New York. Over the 7 years he spent there, he helped craft campaigns for General Mills, Mellon Bank, P&G and Northwest Airlines. Alan also spent almost a year at Saatchi’s London office.

Back Singapore he was a founding partner of creative agency Generator, whose clients included Motorola, the National Arts Council, the National Heritage Board, Singapore Tourism Board, RISIS and Singapore Pools, just to name a few. Projects spanned a broad creative spectrum that included graphic and web design/development, film production and of course, advertising.

In 2002, the two principle partners of Generator joined DDB Singapore where Alan took on the role of Creative Director at Rapp Collins handling accounts like Exxon Mobil, Asia Pacific Breweries (Tiger Beer), the Singapore Tourism Board and the Singapore Arts Council.

After a 3-year hiatus from the advertising world, Alan joined Mediacorp as Executive Creative Director in 2007 where he now spearheads Creative Central, the company’s commercial storytelling unit that creates winning advertising, content marketing, social media and content integration campaigns for as many as 300 over clients in any given year.

As a child, Cecil was a TV addict. Specifically, he was hooked on watching TV commercials, from the days of RTS and RTM. In 1993, he began his career as a Copywriter, working in ad agencies like Henen Advertising, Mandate International Advertising, Paprika Interactive, JWT, McCann-Erickson and Publicis Singapore. His work has won awards in the Singapore Creative Circle Awards and the New York Festivals, notably for accounts like the Singapore Army and UPS.

In 2008, his addiction to TV and passion for creativity in videos, filmmaking and cinematography led him to Mediacorp, to raise the bar in the quality of ads conceptualised and produced for clients. As part of Creative Central, Cecil jointly leads a team of Art Directors and Copywriters in coming up with ideas that solve marketing challenges by harnessing all of Mediacorp's transmedia solutions. This has led to innovative and groundbreaking work that has won Gold and Bronze awards in Marketing Magazine's MARKies Awards. Cecil has also been invited to be a jury member for the IAS Hall of Fame Awards, New York Festivals and Promax Asia and India awards shows, judging the creativity and production quality of radio and print ads, videos and trailers from international submissions.

A self-professed "grammar nazi", Cecil finds glee in correcting the grammar in other people's ads, text messages and social media posts. He also daydreams about fishing in New Caledonia, uses his Harley Davidson to raise funds for charity and deliver toys to underprivileged children, and is an accredited FIA volunteer motorsport race offical for Formula 1 races in the Singapore, Australian, Azerbaijan and British grand prix circuits.

After 15 years in the ad agency circuit which included Leo Burnett, Publicis Singapore and TBWA, Paul’s passion for the video medium has found a home in Mediacorp. A “Creative Talent” isn’t just an idle description of Paul, but attested by the many accolades received from award panels like Cannes Lions, AdFest, Creative Circle Awards, Spikes, New York Festivals, Shanghai International Advertising Show and Effie Awards.

The tradition of international quality work and strategic thinking continues in Mediacorp as joint creative lead for video in Creative Central. Overseeing a team of creative talents, and being responsible for the elevated standards of ideation and production output have again been recognized with metals at Tangrams Effectiveness@Spikes awards and Marketing Magazine's MARKies Awards. These days, if he isn’t seen working to produce more breakthrough ideas for clients, he can easily be spotted at Marina Bay taking one of his very regular evening runs.

Raised in the furnaces of creative departments of advertising agencies, Ping Nan brings more than 30 years of advertising experience.

He has served as Create Director, partnering clients like ExxonMobil, FedEx, Hyatt, Keppel, Health Promotion Board and Singapore Armed Forces.

He has worked at JWT, Young & Rubicam, BBDO, DDB and other networked agencies. And has also served as a judge in the Singapore Creative Circle and the New York Advertising Festival Awards shows.

As the Creative Director of the Radio team, Ping Nan describes his job as “engaging audiences who have their eyes closed”. He uses all the tools in his audio tool-box to reach the minds of consumers, marketing products from grand automobiles and properties to humble essentials like soya sauce.

Out the office, Ping Nan tries repeatedly to nurture flowers, ferns and fruit trees. He enjoys on-field and televised rugby, because he’s always believed that rugby (not football) is the most beautiful game in the world.

With over 20 years in the IT and advertising industries in the US as well as Singapore, Ivan brings a fusion of technology and design into the growing digital marketing space. As one of the first purely digital creative professionals, Ivan played a critical role during the formation of the digital team at Publicis Singapore. He was also involved in award winning work for BMW, HP, Loreal and more. While at OgilvyOne, he took on the responsibilities of working on the digital and social marketing campaigns of a major local brand, which led to large increases in social media reach and influence of the brand.

Always curious to push the envelope with new technologies and communication platforms while staying true to digital and advertising fundamentals, Ivan takes the lead in bringing Mediacorp’s creative offerings to the next level.

With more than 15 years in the industry in Singapore and China as Editorial Director and Publisher at various media companies, Kenneth is adept at telling stories across a spectrum of platforms. As Brand Studio's Creative Director, he specialises in coming up with multimedia content marketing solutions and uses his experience to creatively transform a brand's key messages into compelling stories that resonate and engage with its target audience.

Alvin is Brand Studio’s award-winning Creative Director who, over the course of his career, consistently delivers impactful storytelling solutions for clients. He specialises in transmedia and omni-channel content campaigns that run across a spectrum of platforms. Heading up Brand Studio’s Digital Campaigns, Alvin leads his team in conceptualising and executing projects for different sectors, ranging from leisure such as Singapore Airlines, FMCG such as McDonalds as well as corporate and government agencies that include National Youth Council, Ministry of Health and Temasek Holdings. His work has been recognised with wins at The Drum Content Awards, The Spark Awards for Media Excellence and the WAN-IFRA Digital Media Awards.

Liam believes that insight-based ideas have the ability to influence lives for the better.

Being at Mediacorp enables him to help clients negotiate and affect positive change amongst Singaporeans through the reach and sway of our national platforms.

Marrying creativity and art with science is core to Liam’s modus operandi and has seen him in roles that include being an advertising and branding strategic planner, a qualitative research analyst, a film writer, a book editor and product innovation strategist.

Concepts that he feels privileged to have conceived (in part and in full) include cause-driven grassroots innovation regional campaign: “Philips+ campaign”; Singapore feature and short films including Royston Tan’s “4:30” (Venice Film Festival) and “Popiah”; and bestselling books: Vincent Ng’s “Ten” and Subhas Anandan’s “The Best I Could”.

He has served as a film jury member for the Crowbar Awards and a mentor and judge for a student film competition; and continues to be an advocate for stories with powerful truths at heart.

Alfred is always looking for compelling ways to tell stories. He has tried his hand in writing and art directing short films, producing theatre shows and spent 15 years in conceptualizing and producing experiential brand events. Some of his cherished moments are with clients like Adidas, The Macallan, IKEA, International Monetary Fund, Hermes and the Changi Airport Group.

Since 2014, Alfred has found new ways to craft and tell stories. He started his journey as a creative strategist with an international brand agency, leading pitches around the region, getting to know and work with amazing talent across all disciplines.

Since joining the newly minted Idea Factory, he has had the opportunity to work with many interesting sectors which includes Pharmaceutical, Banking and Finance, Automotive, Luxury Goods, Fast Food and FMCG.

Jasmine made her foray into the media industry with SPH Magazines, working across Fashion, Beauty, Retail and FMCG brands to generate revenue growth through print, digital and sponsorship sales.

An avid football fan, she made the leap into the world of sports marketing at Octagon where she was fortunate enough to drive sponsorship strategy reviews and activations for Mastercard and Standard Chartered Bank.

Her career highlights include launching Inside Anfield, a unique Virtual Reality film that took Liverpool fans in Asia on an immersive 360 tour of the stadium. A bittersweet experience, given her passion for rival club, Manchester United.

A firm believer in the power of creativity and innovation to grow business, Jasmine currently leverages the full spectrum of Mediacorp’s solutions to help brands build cultural relevance and deliver commercial impact.

Outside of work, Jasmine dreams of skiing in the Alps, diving with hammerheads and the day Man Utd lifts a trophy again.

Annie manages Creative Central’s team of producers, video editors and motion graphics designers. She ensures that the hundreds of video productions we undertake every year keep to strict timelines and budgets while keeping to a zero-error quality culture.

Known for running a tight ship, Annie’s management approach has been honed from decades of agency work at Ogilvy, VHQ and Publicis – where she was executive producer in charge of both video and photography productions.

Outside of production management, Annie is a food and travel enthusiast.

Bold storymaker & strategist. Award winning producer. Passionate to turn digital content to impactful marketing strategies. Diogo leads the Bloomr.sg team, driving Mediacorp & Singaporean content creators into the next lap in social media marketing.

Ariel started her journalism career as a reporter and sub-editor at tech media company ZDNet Asia. She joined Mediacorp in 2001 and has taken on a variety of roles, including Sub-Editor, Online and Technology Editor and Special Projects Senior Editor. She now handles digital advertorials at Brand Studio.

In the media industry for 19 years, Ronald began his career as a journalist at Singapore Press Holdings (SPH)'s Project Eyeball newspaper. He subsequently moved into magazine publishing, and has since accumulated a wealth of experience as a writer and editor.

Owing to his former role as Managing Editor at Sun Business Network — where he supervised men’s magazine NewMan, watch publication Real Time, design journal SPACE and fashion annual Perfect ­— he gained a working knowledge of processes such as art direction, event organisation and online development.

Prior to Mediacorp, Ronald served a second stint at SPH, this time as Editor of men’s title Maxim and film magazine First, as well as Travel & Lifestyle Editor of SilverKris, the official magazine of Singapore Airlines.

As a contributor, his articles have also appeared in diverse publications such as The New Paper, Her World, Female and Cleo; food magazine Appetite and business weekly The Edge. It is this proficiency in a diverse range of subject content that Ronald brings with him to Mediacorp's multi-award-winning Brand Studio unit within the Creative Central team, whose clients span the gamut of government, private organisations, educational institutions and more.