About Us

Creative Central offers a complete, one-stop suite of creative and marketing solutions for clients with Mediacorp’s stable of commercial creative teams — Brand Studio, Bloomr, Creative Services and Idea Factory.

Speak to us for strategic creative insights, advertising campaigns and content marketing solutions, right through to social media campaigns and amplification. The synergistic power of Mediacorp’s platforms and content is now yours. Maximise returns on your marketing budget with Creative Central.

  • Creative Services

    Creative Services serves up creative solutions for clients across video, radio and digital channels for over 300 brands every year. Our dedicated and experienced teams offer bespoke transmedia advertising campaigns to customised digital solutions tailored to maximise the power of Mediacorp’s transmedia platforms.

  • Brand Studio

    Brand Studio works closely with clients to create bespoke transmedia content marketing campaigns — from brief to delivery to post-campaign analytics — delivered and hosted on Mediacorp’s established platforms, including on top news sites CNA and TODAY, and amplified through the Mediacorp network. From time-limited native campaigns to long-term content campaigns on clients’ owned channels, our team draws on a depth of diverse expertise to deliver effective content across and beyond print and digital.

  • Bloomr

    Bloomr nurtures an extensive network of support and mentorship for independent content creators and influencers, and works with them to build consumer-centric engagement strategies anchored in emotive storytelling that help brands maximise their impact on social media. Backed by deep analytics and social listening capabilities, the team provides engaging social media strategies that drive conversations and build meaningful relationships with consumers.

  • Idea Factory

    Idea Factory is a taskforce of creative strategists with deep sectoral insight. Championing the brand and audiences’ perspectives, they produce integrated multi-platform and content solutions orchestrated to maximise impact and effectiveness.



Meet Our Team

Alan Seah
Head of Creative Central

Keith Tan
Senior Creative Director

Cecil Hamilton
Creative Director

Paul Chai
Creative Director

Ivan Loh
Creative Director

Tanny Chia
Creative Director

Liam Yeo
Creative Strategist

Alfred Tang
Creative Strategist

Christopher Fun
Creative Strategist

Annie Ang
Snr Production Manager

Diogo Martins
Lead, Content & Community

Ariel Tam
Senior Editor

Ronald Rajan
Senior Editor

Contact Us

Mediacorp Campus
1 Stars Avenue, Singapore 138507

Call Us
(65) 6359 7583

Email Us
Click here